1. The design of the logo of Nuclear Power Qinshan Joint Venture Company Limited is primarily based on the acronym, “NPQJVC”. With “N P”, the initials of Nuclear Power, located at its center and written in thick and strong font, it demonstrates the infinite strength of nuclear power while its color in red intensifies the mighty and inherent nature of the electric power.
2. The checks inside the circle represent the distribution chessboard of nuclear fuel. Each check on the chessboard represents one stage of nuclear fuel assembly. With the pattern “NP” superimposed upon, it stands for the source of power and the core of the power station.
3. The most striking part of the logo is the pattern “Q”, which originates the initial of Qinshan, the geographical name, indicating where the power station is located. Meaningly “Q” is also the initial of Quality, signifying the corporate proposition to aspire after good quality. With the pattern “Q” catching people’s eyes in heavy green circle and block, it symbolizes that human being can co-exist harmoniously with the nuclear power station in a clean environment and demonstrates that the company is highly committed to environmental protection.
4. The smaller pattern “JVC” on the lower right corner of the logo, which integrates with the pattern “NPQ” in a compatible as well as heterogeneous fashion, fully illustrates the integrity of the company and the unity all of its employees.
5. The entire logo consisting of the patterns of check, “NP” and “Q( JVC)”, with their size increasing in sequence, forms its three-level construction and lively represents the production facilities, triple stage safety shield of the nuclear power station. In combination with what the pattern of “JVC” symbolizes, i.e. the strong awareness of nuclear safety that all its employees have rooted deeply in mind, the logo apparently gives prominence to the factor of nuclear safety.